Monday, October 13, 2008

Focus on Chinese Lingerie Market

Lingerie represents womens' fashion statements inside. The growing fashion appeal of lingerie has changed drastically over the years. The market has been driven by the advent of modern technologies and fabrics which has helped in designing innovative products such as laser-cut seamless bras and moulded T-shirt bras.

Chinese Lingerie Market

Chinese lingerie market is a dynamic sector. Their market structure is composed of many national and international brands, and intimate apparels are brought in by many countries; names unknown to the consumer. The country's lingerie market is a fast moving one, and there is a drastic change during the recent past.

The lingerie market is estimated to be of a total value of 2 billion euros, and industry experts predict a further positive increase of 20% every year. The country is the third largest for luxury consumption, and is assumed by the market leaders to catch up with the position of Japan in the next 10 years.
China is a key player in fabric industry, having good potential for creation and consumption. Major lingerie players in China have reassessed their market positions, and are now closing the knowledge gap to become 'low cost' producers.

New Design Dlements

Sexy lingerie market is promosing in China and not forget to mention that clever designs with China elements such as cross-stitch craft on it is also welcomed because 2008 is a China year since the sucess of the beijing olympic games.

1 comment:

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